Imagine a manufacturing company in the construction industry that regularly manufactures items with standard dimensions of 3 m x 3 m. The production process is stable, machines run efficiently, and employees know exactly what to do at any given moment. Additionally, the factory has developed optimal schedules that ensure efficient operations and timely order fulfillment.
One day, a non-standard request comes in: a client needs an item with dimensions of 3.5 m x 4 m and wants to know immediately whether the company will manufacture it. Although the order is not standard, it is physically possible to manufacture. But how should the completion time and pricing be determined? And more importantly, should the company accept the order at all? Is this really an opportunity for the company?
Typically, we assume an optimistic scenario – that the item is a pilot for a large order and that we’ll gain another valuable client. Hopefully, that will be the case! However, it can also happen that the order only seems attractive at first glance, which is why we can’t afford to make decisions based on guesswork.